The Weekly Connect: Volume #4

February 11th, 2021 In this issue: A letter from the Codisto CEO Creating a brand voice Snapchat's new AI features for ads


The latest news from the world’s leading multichannel solution.

A letter from Luke Amery, Codisto Founder and CEO

The last two years have been challenging for all of us, but we’ve been inspired by the tenacity of all our merchants and the dedication you’ve shown to growing your business in these trying times, and my team and I continue to feel privileged to be part of your ecommerce story.

With the new year comes the hope that the worst is behind us as we adjust to a post-pandemic world, but there is no doubt that some things have changed for ever, and will continue to change, particularly in the world of ecommerce.

That’s why in 2022 we’re committed to doing all we can to adapt to this change and help our valued merchants continue to grow their brands with multichannel in any way we can.

Yesterday we announced the additions of two new members on the Codisto board with the appointment of John McConnell as Chairman and John Kitchener as a Director. We welcome the vast strategic and operational experience they bring to the Codisto team as we continue to grow our operations globally whilst maintaining the commitment to every seller and their unique multichannel needs that’s been an integral part of our business since day one.

In the last few months we’ve also grown our development team with several new expert developers already hard at work to bring you new features and product improvements as we also continue to grow our customer support team to ensure fast, specialist customer service is available to all our merchants so you can get the most out of everything Codisto has to offer.

And finally, our sales and marketing team are hard at work designing and implementing new ways to keep you and all our merchants informed, educated, and connected to the ecommerce community with new content initiatives, free educational resources, and exciting new partner initiatives.

We will be sending out a short survey soon to help us understand how you use Codisto and what features are most important to you as a multichannel seller. I invite you all to participate, and welcome any feedback or questions, whether through the upcoming survey or by reaching out to us directly; it’s this collaborative spirit that helps us continually innovate and improve.

On behalf of the entire team here at Codisto, thanks for letting us be a part of your ecommerce story and we look forward to working with you in 2022 as together we grow with multichannel.

Kind regards,

Luke Amery

Founder and CEO


This week’s top articles and guides to keep you in the know and help upskill your ecommerce strategy.

Is it possible to create a brand voice that embodies your business?

From Shopify

Think of some of today’s iconic names. Kanye West, Oprah Winfrey, Donald Trump. Love them or hate them, there’s no denying they have a distinct, unique voice and personality that defines them, who they are and what they stand for, and demands our attention.

In this way, brands are not too different from people. A brand’s voice is the personality behind the business. A way of communicating the attitude, style and set of values that characterize the brand.

If your company were a person, what would they be like? What kind of personality would they have? How would you describe them to a friend? What kind of words and phrases would they use in a conversation?

The most successful and iconic brands make it look easy. Think of brands like Apple, Disney or Harley Davidson. They have a clear voice, a clear personality, and one that aligns perfectly with their audience.

But all too often brands fail to define and ultimately convey their brand’s voice, and it’s not something that can be done overnight. But starting out is easy. Look to your customers and your target audience. Who are they? What connects them to your brand? What is the essence of your brand that resonates with them? By answering those questions, you’ll be on your way to creating a brand voice by building a visual identity and approach to marketing communications guided by your brand voice.

As Morgan Brown, Shopify’s VP of Marketing says “brands that speak to everyone speak to no one”; Customers are looking for differentiated experiences and brands they can connect to, regardless of what a brand represents, how a product is made, or how it engages its audience.

When creating your brand’s online personality, remember that your voice is an integral part of it. How you communicate with customers, make them feel, and carry yourself can influence their trust in you and your business.

Learn more about crafting a voice for your brand here.

Snapchat’s new AI features for ads

From Digital Commerce 360

Instant messaging app Snapchat has added new features to its augmented reality advertising to allow retailers to drive sales from their camera-overlay tools.

Snapchat previously introduced a feature for businesses to showcase their products to users with camera overlays and augmented reality letting customers virtually “try on” products like lipstick shades or shoes.

The latest feature update allows sellers to close the loop by adding transactional information to their augmented reality advertisements, including product descriptions, prices, and purchase links.

Read more about it here.


This week’s must read articles from the world of ecommerce and multichannel

Amazon Adds Price Comparison to Help Sellers Win the Buy Box

Why You Should Consider Amazon Multichannel Fulfilment To Maximise Online Growt

How to Supercharge Your Ecommerce Conversions with Buy Now, Pay Later

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